This article was originally published on LinkedIn.

SuiteWorld 2025 wasn't just another annual conference; it felt like a turning point.

After years of teasing AI around the edges, this year's announcements made it unambiguously clear: NetSuite is betting big on agentic AI—embedding it into nearly every corner of the platform.

For those of us who build on top of NetSuite—partners, developers, and independents alike—and especially those of us who have been working on AI-based solutions, this changes the game. It's exciting, but it's also unsettling. Because for the first time, NetSuite, whether they realize it or not, isn't just enabling AI — they're competing with the developers and partners who've been building it.

The Big Announcements

Here's what stood out most to me from this year's SuiteWorld.

NetSuite "Next" — AI at the Core

Oracle unveiled NetSuite Next, a mode you enable rather than a migration. It's not a new product — it's a new foundation.

This update weaves AI directly into workflows: conversational insights, context-aware automation, and even agentic decision-making. You can ask Oracle's new assistant (literally called Ask Oracle) to summarize data, trigger workflows, generate reports, and even recommend actions.

One of the biggest showpieces was Autonomous Close — NetSuite's vision for automating the month-end close process with AI assistance.