Published on August 30, 2025.

Artificial intelligence has quickly gone from being a curiosity to something that businesses now feel they absolutely need. For businesses running on NetSuite, AI is no longer just hype. It’s a substantial investment and an opportunity for meaningful transformation.

That presents those of us in the NetSuite ecosystem - developers, consultants, and partners - with a number of amazing opportunities. In this post I’ll share some of the opportunities that I’m seeing, based on the feedback and inquiries I’ve received over the past few weeks.

What I’m Hearing from NetSuite Customers

Since the release of the NetSuite AI Connector, I’ve seen a massive increase in inquiries from companies running on NetSuite.

Executives and teams are:
• Curious about what’s possible.
• Anxious about risks, compliance, and accuracy.
• Hungry to begin testing and exploring how AI can work with their Suite data.

The challenge is that many of these organizations just don’t know where to start. They see the potential, but they’re unsure of the first step: Do they train staff? Write policies? Start experimenting with tools?

That uncertainty creates a clear and urgent opening for consultants, partners, and developers who can guide them through those first steps.

Market Size: The AI Investment Opportunity at a Glance

To frame just how big this is, here are some eye-opening figures:
• The global AI market is currently valued around $391 billion, with projections pointing to as much as $1.8 trillion by 2030.
• Enterprise AI alone is estimated at $97.2 billion in 2025, growing to $229.3 billion by 2030, with an ~18.9% compound annual growth rate.
• Another forecast pegs Enterprise AI at $23.95 billion in 2024, surging to $31.5 billion in 2025, and projected to reach $155 billion by 2030 — a ~37.6% CAGR.
• Generative AI budgets are exploding — expected to grow 60% in the next two years, with total GenAI spending in 2025 projected at $644 billion.

These numbers aren’t abstract — they show that organizations are allocating serious budget toward AI, especially in enterprise settings. For NetSuite professionals, that means real demand is coming — and fast.

The Opportunities

Advising on AI Strategy and Governance

Organizations want to know: How can AI help our NetSuite environment? Where are the risks? What guardrails should we implement?

Opportunities include:
- Helping leadership determine ROI-driven use cases across finance, operations, and customer service.
- Crafting AI policies that balance innovation, governance, security, and ethics.
- Guiding tool and vendor selection—including the use of the NetSuite AI Connector and determining when to build versus buy.

Training and Empowering Users

AI adoption hinges on user confidence and competence.

Opportunities include:
• Educating users on safe and compliant AI use — aligning with company guidelines.
• Training teams on effective prompting — getting actionable, relevant outputs.
• Teaching AI literacy: how to verify insights against trusted NetSuite data, reducing risk and reinforcing trust in AI-assisted decisions.

Developing Custom MCP Tools

For developers, NetSuite’s Model-Context Protocol (i.e. the new "Custom Tool" script type) unlocks a new surface for innovation.

Building AI Agents

Take things beyond tools—toward autonomous or semi-autonomous AI agents embedded inside NetSuite.

Opportunities include:
• A CFO agent that detects anomalies in financial dashboards and flags early.
• An operations agent that forecasts inventory risks and drafts reorder plans.
• A support agent that triages service cases, drafts responses, or escalates strategically.

The key to success with AI Agents is trust. They must be designed to be as reliable and transparent as they are intelligent.

Data Preparation and Quality

AI is only as good as the data it’s given. Many NetSuite environments struggle with incomplete, inconsistent, or outdated records.

Opportunities include:
• Helping clients clean up their data and standardize reports.
• Advising on report structures and best practices to ensure AI has a strong foundation.
• Creating repeatable data-prep processes that ensure ongoing data quality.

This is a natural extension of the work many NetSuite consultants already do, but with an AI-first lens.

Change Management and Adoption

AI isn’t just about new tools—it’s about people and processes. Without proper change management, even the best AI initiatives stall.

Opportunities include:
• Guiding leadership through AI adoption roadmaps.
• Leading workshops that address skepticism, job concerns, and ethics.
• Helping organizations shift from pilot projects to enterprise-wide adoption.

For many organizations, having a trusted advisor who understands both NetSuite and organizational dynamics is key to long-term success.

Security, Compliance, and Risk Services

With AI comes new concerns about privacy, compliance, and regulation.

Opportunities include:
• Performing AI risk assessments for companies running on NetSuite.
• Advising on compliance frameworks (GDPR, SOX, HIPAA, and industry-specific requirements).
• Offering ongoing monitoring to ensure that AI practices remain secure and compliant.

This is a space where consultants and partners can provide tremendous peace of mind.

Packaging AI as a Service

Finally, there’s an opportunity to move beyond projects into repeatable, subscription-based AI services.

Examples include:
• A monthly AI-driven financial health check for NetSuite CFOs.
• An AI-powered support analysis that summarizes trends and suggests optimizations.
• A packaged inventory forecasting solution that works on top of standard NetSuite data.

This allows partners and developers to shift from one-off implementations to scalable offerings with recurring revenue.

Wrapping Up: A Leap Year for AI and NetSuite

For developers, consultants, and partners immersed in NetSuite, AI isn’t just exciting — it’s huge. AI spending in enterprise is climbing into the tens and even hundreds of billions, with projections pointing to trillions in combined AI market value over the next several years.

With the NetSuite AI Connector now available, businesses are reaching out in unprecedented numbers. They’re eager, cautious, and in need of guidance. There's plenty of opportunity out there for all of us.

I hope you've found the observations and ideas that I've shared in this post to be helpful.