Just as the Web and mobile apps have done previously, an Apple TV app gives your business an effective, affordable way to market to both existing and potential customers.
However, unlike Web sites and mobile apps, very few businesses have created Apple TV apps - at least not yet. This presents your business with an opportunity to get a head start on this new form of customer engagement, and take your marketing to the next level.
Let's take a look at what an Apple TV app can do for your business.
Increase Visibility and Loyalty With Existing Customers
Your existing customers will likely be curious about your Apple TV app and will take some time to explore it. Simply having your app on their Apple TVs helps to increase your business's visibility and mindshare.
But an app also has the potential to increase your customers' loyalty. By providing a professional Apple TV app, you impress upon your customers that your business is professional, established, and forward-thinking. That's the type of impression that builds customer confidence and loyalty, and motivates customers to do business with you.
Attract New Customers
When your app is listed on the Apple TV App Store, there's a possibility that prospective customers will download it and discover your business. It's an interesting way to give a unique, compelling, and impressive first impression to a prospective customer.
Provide Valuable Information
One of the keys to an effective app is providing value - whether it's to an existing or potentital customer. There are a number of ways to provide that value, but the most obvious - and perhaps most important - way is to provide them with information that they are looking for.
With an Apple TV app, you can provide customers with information about the products and services that your business provides, and do so in a way that is interesting and visually appealing. Through the use of videos, high-resolution photos, and so on, you can provide valuable information in an interesting and entertaining way.
Improve Customer Engagement
You can also use an Apple TV app to provide news and updated information to your customers. For example, you might provide information about your new products and services, sales and specials, a calendar of events, and so on. This is a great way to keep customers informed about and engaged with your business.
Increase Brand Awareness and Recognition
An Apple TV app can - and certainly should - reflect your business's existing brand and identity. There is something special about content displayed on a TV - a special visual experience that you simply won't get when looking at content on a computer or mobile device. By using your branding - including your logo, color scheme, and so on - throughout the app, you continue to build your company's brand awareness and recognition.
Stand Out From the Competition
As I mentioned earlier, at this point, few businesses have seized the opportunities that an Apple TV app provides. By creating an app, your business will stand out from your competition. Both existing and prospective customers will be impressed that your business is so innovative and progressive.
Those are some of ways that your business can benefit from creating an Apple TV app. But here's something else to consider: Apple TV apps are not solely for large, established businesses and existing content providers. They're affordable enough that even small and midsize businesses can create them.
Are you interested in creating an Apple TV app for your business? If so, drop me a line and we'll setup a time to talk.